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Customer service : career success through customer Loyalty / Paul R. Timm. by

Timm, Paul R

Edition: 4th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education Ltd., 2007

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 TIM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 TIM [ Shelf 69 ].

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Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by

Sheth, Jagdish N
Parvatiyar, Atul
Shainesh, G

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 SHE [ Shelf 69 ], ...

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Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks. by

Finnegan, David
Willcocks, Leslie

Series: John Wiley series in information systems

Material type:

Text

Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2007

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.812 FIN [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 FIN [ Shelf 69 ].

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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor. by

Freeland, John G

Material type:

Text

Publication details: New York, N.Y. : McGraw-Hill, c2003

Other title:

CRM handbook

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 FRE [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 FRE [ Shelf 15 ].

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Customer relationship management : a strategic perspective / G. Shainesh. Jagdish N. Sheth. by

Shainesh, G
Sheth, Jagdish N

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 SHA [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 69 ].

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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett. by

Stinnett, Bill

Material type:

Text

Publication details: New York : McGraw-Hill, c2005

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 STI [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 STI [ Shelf 70 ].

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The eight competencies of relationship selling : how to reach the top 1% in just 15 extra minutes a day / Jim Cathcart. by

Cathcart, Jim

Material type:

Text

Publication details: Washington, DC : Leading Authorities Press, 2002

Other title:

Relationship selling

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.85 CAT [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.85 CAT [ Shelf 70 ].

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Customer value investment : formula for sustained business success / Gautam Mahajan. by

Mahajan, Gautam, 1946-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MAH [ Shelf 80].

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24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor. by

Kapoor, Jagdeep, 1960-

Material type:

Text

Publication details: Thousand Oaks, CA : Response Books, 2001

Other title:

Twenty-four brand mantras

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KAP [ Shelf 80].

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18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor. by

Kapoor, Jagdeep, 1960-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2003

Other title:

Eighteen brand astras

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KAP [ Shelf 80].

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Harvard business review on customer relationship management. by

Harvard Business School. Press

Series: A Harvard business review paperback | Harvard business review paperback series

Material type:

Text

Publication details: Boston : Harvard Business School Press, c2001

Other title:

Customer relationship management

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 HAR [ Shelf 8 ].

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Marketing myopia / Theodore Levitt. by

Levitt, Theodore, 1925-2006

Series: Harvard business review classics

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 LEV [ Shelf 80].

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Operational excellence : using lean six sigma to translate customer value through global supply chains / James William Martin. by

Martin, James W. (James William), 1952-

Series: Series on resource management

Material type:

Text

Publication details: New York : Auerbach Publications, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.5 MAR [ Shelf 63 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 MAR [ Shelf 63 ].

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Managing customers profitably / Lynette Ryals. by

Ryals, Lynette

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 RYA [ Shelf 80].

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Building great customer experiences / Colin Shaw and John Ivens. by

Shaw, Colin, 1928-
Ivens, John

Material type:

Text

Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 80].

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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by

Stone, Merlin, 1948-
Bond, Alison
Foss, Bryan

Series: Market research in practice | Market research in practice series

Material type:

Text

Publication details: London ; Sterling, Va. Kogan Page, c2004.

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 STO [ Shelf 80].

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Managing customer value : one stage at a time / by Dilip Soman & Sara N-Marandi. by

Soman, Dilip
N-Marandi, Sara

Material type:

Text

Publication details: Singapore ; Hackensack, NJ : World Scientific Pub., c2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 SOM [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SOM [ Shelf 69 ].

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Customer relationship management : how to turn a good business into a great one! / Graham Roberts-Phelps. by

Roberts-Phelps, Graham

Material type:

Text

Publication details: New Delhi : Viva, 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 ROB [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 ROB [ Shelf 69 ].

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by

Wreden, Nick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, c2005

Other title:

Profit brand

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 WRE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 WRE [ Shelf 69 ].

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Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell. by

Newell, Frederick, 1926-

Edition: 1st ed.

Material type:

Text

Publication details: Princeton, N.J. : Bloomberg Press, c2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 NEW [Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 NEW [Shelf 69 ].

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