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18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor.

By: Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2003.Description: 134 p. ; 18 cmISBN:
  • 0761996567 (pbk.)
Other title:
  • Eighteen brand astras
Subject(s): DDC classification:
  • 658.827 KAP [ Shelf 80]
LOC classification:
  • 658.827 KAP
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Reference Indian Institute Of Management, Shillong 658.827 KAP [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0004998

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