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24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.

By: Material type: TextPublication details: Thousand Oaks, CA : Response Books, 2001.Description: 111 p. ; 18 cmISBN:
  • 0761995250 (pb)
Other title:
  • Twenty-four brand mantras
Subject(s): DDC classification:
  • 658.827 KAP [ Shelf 80]
LOC classification:
  • 658.827 KAP
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.827 KAP [ Shelf 80] (Browse shelf(Opens below)) Available 0004999

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