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Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell.

By: Material type: TextPublication details: Princeton, N.J. : Bloomberg Press, c2003.Edition: 1st edDescription: xvii, 263 p. ; 24 cmISBN:
  • 9780749442415
Subject(s): DDC classification:
  • 658.812 NEW [Shelf 69 ]
LOC classification:
  • 658.812 NEW
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.812 NEW [Shelf 69 ] (Browse shelf(Opens below)) 0 Not for loan 0007980
Book Indian Institute Of Management, Shillong 658.812 NEW [Shelf 69 ] (Browse shelf(Opens below)) 1 Available 0007981

Includes bibliographical references (p. 243-254) and index.

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