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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett.
Material type:
TextPublication details: New York : McGraw-Hill, c2005.Description: xxiv, 261 p. : ill. ; 23 cmISBN: - 0071441883 (pbk. : alk. paper)
- 0070600023
- 658.8342 STI [ Shelf 70 ]
- 658.8342 STI
Contents:
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
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Reference
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Indian Institute Of Management, Shillong | 658.8342 STI [ Shelf 70 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0006336 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.8342 STI [ Shelf 70 ] (Browse shelf(Opens below)) | 1 | Available | 0006337 |
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
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