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Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by

Velayudhan, Sanal Kumar, 1955-

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.804 VEL [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 VEL [ Shelf 68 ].

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Customer service : career success through customer Loyalty / Paul R. Timm. by

Timm, Paul R

Edition: 4th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education Ltd., 2007

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 TIM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 TIM [ Shelf 69 ].

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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen. by

Cohen, Marshal

Material type:

Text

Publication details: New York : McGraw-Hill, c2006

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 COH [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 COH [ Shelf 70 ].

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by

Peter, J. Paul
Olson, Jerry C. (Jerry Corrie), 1944-

Series: McGraw-Hill/Irwin series in marketing

Edition: 7th ed.

Material type:

Text

Publication details: New Delhi: Tata McGraw-Hill, c2005

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8342 PET [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 PET [ Shelf 70 ].

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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett. by

Stinnett, Bill

Material type:

Text

Publication details: New York : McGraw-Hill, c2005

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 STI [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 STI [ Shelf 70 ].

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Hawkins, Del I

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text

Publication details: Boston, MA : McGraw-Hill/Irwin, 2003

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 HAW [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 HAW [ Shelf 70 ].

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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by

Blackwell, Roger D
Miniard, Paul W
Engel, James F

Edition: 10th ed.

Material type:

Text

Publication details: Mason, Ohio : Thomson Business and Economics, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 BLA [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 BLA [ Shelf 70 ].

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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by

Loudon, David L
Bitta, Della
Albert J

Series: McGraw-Hill series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: New York : McGraw-Hill, c1993

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 LOU [ Shelf 70 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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Consumer behavior and marketing action / Henry Assael. by

Assael, Henry

Edition: 6th ed.

Material type:

Text

Publication details: Cincinnati, Ohio : South-Western College Pub., c1998

Other title:

Consumer behavior

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 ASS [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 ASS [ Shelf 70 ].

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Conceptual issues in consumer behaviour : the Indian context / S. Ramesh Kumar. by

Ramesh Kumar, S

Edition: 1st impression.

Material type:

Text

Publication details: Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006

Other title:

Consumer behaviour

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KUM [ Shelf 70 ].

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11.

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Understanding consumers : building powerful brands using consumer research / M. G. Parameswaran. by

Parameswaran, M. G

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 PAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 PAR [ Shelf 70 ].

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12.

Consuming behaviour / John Desmond. by

Desmond, John

Material type:

Text

Publication details: New York: Palgrave,

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 DES [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 DES [ Shelf 70 ].

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13.

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A complaint is a gift : using customer feedback as a strategic tool / Janelle Barlow and Claus M�ller. by

Barlow, Janelle, 1943-
M�ller, Claus, 1942-

Material type:

Text

Publication details: San Francisco : Berrett-Koehler Publishers, c1996

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 BAR [ Shelf 80].

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14.

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Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson. by

Reynolds, Thomas J. (Thomas John), 1947-
Olson, Jerry C. (Jerry Corrie), 1944-

Material type:

Text

Publication details: Mahwah, N.J. : L. Erlbaum, 2001

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 REY [ Shelf 80].

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15.

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Understanding green consumer behaviour : a qualitative cognitive approach / Sigmund A. Wagner. by

Wagner, Sigmund A, 1966-

Series: Consumer research and policy | Consumer research and policy series

Material type:

Text

Publication details: London ; New York : Routledge, 1997

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 WAG [ Shelf 80].

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16.

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Patterns of middle class consumption in India and China / edited by Christophe Jaffrelot and Peter van der Veer. by

Jaffrelot, Christophe
Veer, Peter van der

Material type:

Text

Publication details: Los Angeles : SAGE, 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 305.550951 JAF [ Shelf 74 ].

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17.

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Political virtue and shopping : individuals, consumerism, and collective action / Michele Micheletti. by

Micheletti, Michele

Material type:

Text

Publication details: New York : Palgrave Macmillan, 2003

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 306.3 MIC [ Shelf 74 ].

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18.

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Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by

Zaltman, Gerald
Zaltman, Lindsay H

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 ZAL [ Shelf 80].

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19.

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How customers think : essential insights into the mind of the market / Gerald Zaltman. by

Zaltman, Gerald

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 ZAL [ Shelf 80].

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20.

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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by

Gilmore, James H, 1959-
Pine, B. Joseph

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2007

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GIL [ Shelf 79].

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