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Conceptual issues in consumer behaviour : the Indian context / S. Ramesh Kumar.

By:

Ramesh Kumar, S

Material type:

TextPublication details: Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006.Edition: 1st impressionDescription: xviii, 323 p. : ill. (chiefly col.) ; 25 cmISBN:

8177588621
8131714098

Other title:

Consumer behaviour

Subject(s):

DDC classification:

658.8342 KUM [ Shelf 70 ]

LOC classification:

658.8342 KUM

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.8342 KUM [ Shelf 70 ] (Browse shelf(Opens below))				0	Not for loan			0002958
	Book	Indian Institute Of Management, Shillong				658.8342 KUM [ Shelf 70 ] (Browse shelf(Opens below))				1	Available			0002959

Includes advertisement pages.

Includes bibliographical references (p. [318]-323).

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