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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen.

By: Material type: TextPublication details: New York : McGraw-Hill, c2006.Description: vii, 184 p. : ill. ; 24 cmISBN:
  • 0071460365
Subject(s): DDC classification:
  • 658.8342 COH [ Shelf 70 ]
LOC classification:
  • 658.8342 COH
Online resources:
Contents:
Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.8342 COH [ Shelf 70 ] (Browse shelf(Opens below)) 0 Not for loan 0006095
Book Indian Institute Of Management, Shillong 658.8342 COH [ Shelf 70 ] (Browse shelf(Opens below)) 1 Available 0006096

Includes index.

Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations.

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