Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

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TextPublication details: Boston, Mass. : Harvard Business School Press, c2008.Description: xxi, 230 p., [8] p. of col. plates : ill. ; 24 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.8342 ZAL [ Shelf 80] (Browse shelf(Opens below))					Not for loan			0004802

Includes bibliographical references (p. 209-219) and index.

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