Amazon cover image
Image from Amazon.com

Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

By: Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. : SAGE, 2007.Edition: 2nd edDescription: 249 p.; 20 cmISBN:
  • 9780761935889 (hard back)
Subject(s): DDC classification:
  • 658.804 VEL [ Shelf 68 ]
LOC classification:
  • 658.804 VEL
Contents:
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.804 VEL [ Shelf 68 ] (Browse shelf(Opens below)) 1 Available 0001984
Reference Indian Institute Of Management, Shillong 658.804 VEL [ Shelf 68 ] (Browse shelf(Opens below)) 0 Not for loan 0001983
Book Indian Institute Of Management, Shillong 658.804 VEL [ Shelf 68 ] (Browse shelf(Opens below)) 2 Available 0005009

Includes bibliographical references (p. ) and index.

Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.

There are no comments on this title.

to post a comment.
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.