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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi: Tata McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN: - 9780070601581
- 658.8342 PET [ Shelf 70 ]
- 658.8342 PET
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book
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Indian Institute Of Management, Shillong | 658.8342 PET [ Shelf 70 ] (Browse shelf(Opens below)) | 2 | Available | 0008214 | |||||||||||||
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Book
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Indian Institute Of Management, Shillong | 658.8342 PET [ Shelf 70 ] (Browse shelf(Opens below)) | 3 | Available | 0008215 | |||||||||||||
Reference
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Indian Institute Of Management, Shillong | 658.8342 PET [ Shelf 70 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0005108 | |||||||||||||
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Book
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Indian Institute Of Management, Shillong | 658.8342 PET [ Shelf 70 ] (Browse shelf(Opens below)) | 1 | Available | 0005109 |
Various multi-media instructional materials are available to supplement the text.
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