Consumer behavior and marketing action / Henry Assael.

By:

Material type:

TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN:

Other title:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Indian Institute Of Management, Shillong				658.8342 ASS [ Shelf 70 ] (Browse shelf(Opens below))				1	Available			0001988
	Reference	Indian Institute Of Management, Shillong				658.8342 ASS [ Shelf 70 ] (Browse shelf(Opens below))				0	Not for loan			0001987

Includes bibliographical references (p. 656-688) and index.

There are no comments on this title.

to post a comment.