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281.

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Getting Started in Consulting / Alan Weiss by

Weiss,Alan

Edition: 3rd. ed.

Material type:

Text

Publication details: Hoboken, N.J. : John Wiley & Sons, 2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 001 WEI [ Shelf 73 ].

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282.

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The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle. by

Nagle, Thomas T, 1951-

Material type:

Text

Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.816 NAG [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.816 NAG [ Shelf 69 ].

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283.

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The strategy and tactics of pricing: A guide to Growing More Profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. by

Nagle, Thomas T, 1951-
Hogan, John E., Ph. D
Zale, Joseph

Edition: 5th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.816 NAG [ Shelf 80].

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284.

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Global marketing management / Masaaki Kotabe & Kristiaan Helsen. by

Kotabe, Masaaki
Helsen, Kristiaan

Edition: 5th ed.

Material type:

Text

Publication details: Hoboken, NJ : Wiley, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KOT [ Shelf 80 ].

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285.

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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by

Jeannet, Jean-Pierre
Hennessey, Hubert D

Edition: 6th ed.

Material type:

Text

Publication details: Boston, Mass. : Houghton Mifflin, c2004

Availability: No items available.

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286.

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Economics of Sports,/ Mark. J Eschenfelder & Ming li by

Eschenfelder, Mark. J & li, Ming
Li, Ming

Edition: 2 ed.

Material type:

Text

Publication details: Morgantown, WV : Fitness Information Technology, 2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 796.0681 ESC [ Shelf 57 ].

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287.

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Principles of Marketing Engineering,/ Gary L. Lilien, Arvind Rajaswammy, & Arnaud De Bruyn by

Lilien, Gary L
Rajaswammy, Arvind
De Bruyn, Arnaud

Material type:

Text

Publication details: Oxford: Trafford Pubs, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 LIL [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 LIL [ Shelf 67 ].

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288.

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Selling the invisible : a field guide to modern marketing / Harry Beckwith. by

Beckwith, Harry

Material type:

Text

Publication details: New York : Business Plus Books, c1997

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 BEC [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BEC [ Shelf 67 ].

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289.

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You, Inc: The Art Of Selling Yourself,/ Harry Beckwith & Christine Clifford Beckwith by

Beckwith, Harry
Beckwith,Christine Clifford

Material type:

Text

Publication details: New York : Business Plus, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.85 BEC [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.85 BEC [ Shelf 70 ].

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290.

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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. by

Hague, Paul N
Hague, Nick, 1974-
Morgan, Carol-Ann, 1958-

Series: Market research in practice series

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.83 HAG [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 HAG [ Shelf 70 ].

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291.

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Strategic marketing / David W. Cravens, Nigel F. Piercy. by

Cravens, David W
Piercy, Nigel

Edition: 9th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 CRA [ Shelf 80].

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292.

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Relationship selling / Mark W. Johnston, Greg W. Marshall. by

Johnston, Mark W
Marshall, Greg W

Edition: 3rd ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.85 JOH [ Shelf ].

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293.

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Marketing / Dhruv Grewal, Michael Levy. by

Grewal, Dhruv
Levy, Michael, 1950-

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRE [ Shelf 80].

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294.

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Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. by

Gilmore, James H, 1959-
Pine, B. Joseph

Series: A Harvard business review book | Harvard business review book series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 GIL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 GIL [ Shelf 69 ].

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295.

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Principles of marketing : A South Asian Perspective / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary (Gary M.)
Agnihotri, Prafulla Y
Haque, Ehsan ul

Edition: 13th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8 KOT [ Shelf 66 ], ...

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296.

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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by

Sayre, Shay

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008

Other title:

Entertainment marketing and communication

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 790.2 SHA [ Shelf 57 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 790.2 SHA [ Shelf 57 ].

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297.

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Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman. by

Moskowitz, Howard R
Gofman, Alex

Material type:

Text

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 MOS [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 MOS [ Shelf 67 ].

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298.

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Retail marketing management / David Gilbert. by

Gilbert, David, 1947 Mar. 2-

Edition: 2nd ed.

Material type:

Text

Publication details: Harlow; New York : Financial Times/ Prentice Hall, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.87 GIL [ Shelf 71 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 GIL [ Shelf 71 ].

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299.

We are smarter than me : how to unleash the power of crowds in your business / Barry Libert &, Jon Spector ; and thousands of contributors. by

Libert, Barry
Spector, Jon, 1956-

Material type:

Text

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.044 LIB [ Shelf 3 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.044 LIB [ Shelf 3 ].

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300.

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What customers really want : how to bridge the gap between what your organization offers and what your clients crave / Scott McKain. by

Mckain, Scott

Material type:

Text

Publication details: Nashville : Thomas Nelson Publishers, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 MCK [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MCK [ Shelf 69 ].

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