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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : Houghton Mifflin, c2004.Edition: 6th edDescription: xxi, 613 p. : ill. (some col.) ; 24 cmISBN:
  • 0618310592
Subject(s): DDC classification:
  • 658.84 JEA
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Includes bibliographical references and indexes.

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