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Global marketing management / Masaaki Kotabe & Kristiaan Helsen.

By: Contributor(s): Material type: TextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 5th edDescription: xxiii, 717p. ill. (some col.), col. maps ; 28 cmISBN:
  • 9780470505748
Subject(s): DDC classification:
  • 658.804 KOT [ Shelf 80 ]
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Reference Indian Institute Of Management, Shillong 658.804 KOT [ Shelf 80 ] (Browse shelf(Opens below)) Not for loan 0008607

Includes bibliographical references and index.

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