Global marketing management / Masaaki Kotabe & Kristiaan Helsen.
Material type:
TextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 5th edDescription: xxiii, 717p. ill. (some col.), col. maps ; 28 cmISBN: - 9780470505748
- 658.804 KOT [ Shelf 80 ]
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Reference
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Indian Institute Of Management, Shillong | 658.804 KOT [ Shelf 80 ] (Browse shelf(Opens below)) | Not for loan | 0008607 |
Includes bibliographical references and index.
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