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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

By: Contributor(s): Material type: TextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 244 p. : ill. ; 24 cmISBN:
  • 0749443197
  • 9780749443191
Subject(s): DDC classification:
  • 658.83 HAG [ Shelf 70 ]
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.83 HAG [ Shelf 70 ] (Browse shelf(Opens below)) 0 Not for loan 0008437
Book Indian Institute Of Management, Shillong 658.83 HAG [ Shelf 70 ] (Browse shelf(Opens below)) 1 Available 0008438
Book Indian Institute Of Management, Shillong 658.83 HAG [ Shelf 70 ] (Browse shelf(Opens below)) 2 Available 0008439

Includes bibliographical references (p. 221-235) and index.

Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.

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