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Principles of marketing : A South Asian Perspective / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 13th edDescription: xxiii, 514, [105] p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9788131731017
Subject(s): DDC classification:
  • 658.8 KOT [ Shelf 66 ]
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) 0 Available 0008869
Book Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) 1 Checked out 31/10/2025 0008870
Book Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) 2 Available 0008871

Includes bibliographical references (p. R1-R26) and indexes.

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