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The strategy and tactics of pricing: A guide to Growing More Profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 5th edDescription: 334p. 24cmISBN:
  • 9780136106814
  • 0136106811
Subject(s): DDC classification:
  • 658.816 NAG [ Shelf 80]
Contents:
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
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Reference Indian Institute Of Management, Shillong 658.816 NAG [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0008304

Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.

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