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Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type:  Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.804 VEL [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 VEL [ Shelf 68 ].
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 10th ed.
Material type: Text
Publication details: Mason, Ohio : Thomson Business and Economics, c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 BLA [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 BLA [ Shelf 70 ].
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Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 ASS [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 ASS [ Shelf 70 ].
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Conceptual issues in consumer behaviour : the Indian context / S. Ramesh Kumar. by
Edition: 1st impression.
Material type: Text
Publication details: Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KUM [ Shelf 70 ].
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Consuming behaviour / John Desmond. by
Material type: Text
Publication details: New York: Palgrave,
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 DES [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 DES [ Shelf 70 ].
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Consumer Behaviour and Branding: Concepts, Reading, and Cases / S Ramesh Kumar by
Material type: Text
Publication details: New Delhi : Pearson, 2009
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8342 KUM [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KUM [ Shelf 70 ].
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (9)Call number: 658.8342 SCH [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SCH [ Shelf 70 ].
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Emotion and Reason in Consumer Behavior,/ Arjun Chaudhuri by
Material type: Text
Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8342 CHA [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 CHA [ Shelf 70 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).
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