Home
Advanced search
Results of search for 'su:{Branding}', page 1 of 3

Refine your search

Availability
- Limit to records with available items
Authors
Item types
- Book
- Reference
Series
Topics

Your search returned 47 results.

Sort

1
2
3
Next
Last

Sort results by: Sort by:

Unhighlight Highlight

Select all Clear all

Select titles to:

Public lists

New Arrivals

New list

Results

Image from Amazon.com

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor. by

Freeland, John G

Material type:

Text

Publication details: New York, N.Y. : McGraw-Hill, c2003

Other title:

CRM handbook

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 FRE [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 FRE [ Shelf 15 ].

Place hold Save to lists Add to cart (remove)

Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. by

Wheeler, Alina

Edition: 2nd ed.

Material type:

Text

Publication details: Hoboken, N.J. : John Wiley, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 WHE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 WHE [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

Image from Amazon.com

Marketing and branding : the Indian scenario / S. Ramesh Kumar. by

Ramesh Kumar, S

Material type:

Text

Publication details: New Delhi : Dorling Kindersley (India), 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KUM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KUM [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Kelle. by

Keller, Kevin Lane

Edition: 3rd ed.

Material type:

Text

Publication details: Delhi : Pearson Education, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.827 KEL [ Shelf 69 ], ...

Place hold Save to lists Add to cart (remove)

Brand positioning : strategies for competitive advantage / Subroto Sengupta. by

Sengupta, Subroto

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 SEN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 SEN [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

Image from Amazon.com

Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by

De Chernatony, L. (Leslie)
McDonald, Malcolm

Edition: 3rd ed.

Material type:

Text

Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 CHE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 CHE [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

Brand new justice : how branding places and products can help the developing world / Simon Anholt. by

Anholt, Simon

Material type:

Text

Publication details: Boston, MA : Butterworth-Heinemann, 2005

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 ANH [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 ANH [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

Image from Amazon.com

The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. by

Schultz, Majken
Hatch, Mary Jo
Holten Larsen, Mogens

Material type:

Text

Publication details: Oxford ; New York : Oxford University Press, 2000

Online resources:

Click here to access online
Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.1 SCH [ Shelf 43 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.1 SCH [ Shelf 43 ].

Place hold Save to lists Add to cart (remove)

Image from Amazon.com

Principles of advertising & IMC / Tom Duncan. by

Duncan, Tom (Thomas R.)
Duncan, Tom (Thomas R.). IMC

Series: The McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text

Publication details: Chicago, IL : McGraw-Hill/Irwin, 2006

Other title:

Principles of advertising and IMC

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.827 DUN [ Shelf 72 ], ...

Place hold Save to lists Add to cart (remove)

10.

Image from Amazon.com

18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor. by

Kapoor, Jagdeep, 1960-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2003

Other title:

Eighteen brand astras

Online resources:

Click here to access online
Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KAP [ Shelf 80].

Save to lists Add to cart (remove)

11.

Image from Amazon.com

Harvard business review on marketing. Series: The Harvard business review paperback series

Material type:

Text

Publication details: Boston : Harvard Business School Press, c2001

Other title:

On marketing
Marketing

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 HAR [ Shelf 8 ], ...

Place hold Save to lists Add to cart (remove)

12.

Image from Amazon.com

The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. by

Ries, Al
Ries, Laura

Edition: 1st ed.

Material type:

Text

Publication details: New York : HarperBusiness, c1998

Other title:

Twenty-two immutable laws of branding

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.827 RIE [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 RIE [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

13.

Image from Amazon.com

Applying the Branding Iron by

Kompella, Kartikeya

Material type:

Text

Publication details: New Delhi: Viva Books, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KOM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KOM [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

14.

Image from Amazon.com

Beyond branding / edited by Nicholas Ind. by

Ind, Nicholas

Material type:

Text

Publication details: London, UK ; Sterling, VA : Kogan Page, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 IND [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 IND [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

15.

Image from Amazon.com

Brand Child : Remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom and Patricia B Seybold by

Lindstrom, Martin

Material type:

Text

Publication details: New Delhi : Kogan Page , 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LIN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LIN [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

16.

Image from Amazon.com

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by

Lehu, Jean-Marc

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.56 LEH [ Shelf 64 ], ...

Place hold Save to lists Add to cart (remove)

17.

Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by

Lehu, Jean-Marc

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LEH [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LEH [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

18.

Image from Amazon.com

Branded male : marketing to men / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.80081 TUN [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80081 TUN [ Shelf 67 ].

Place hold Save to lists Add to cart (remove)

19.

Image from Amazon.com

Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by

Clifton, Rita
Simmons, John, 1948-
Ahmad, Sameena

Series: The economist series

Material type:

Text

Publication details: Princeton, NJ : Bloomberg Press, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 CLI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 CLI [ Shelf 69 ].

Place hold Save to lists Add to cart (remove)

20.

Image from Amazon.com

Building Brands and Building Meaning : A Guide to Increasing the Financial Value of Brands Through Building Positive Meaning / Kartikeya Kompella by

Kompella, Kartikeya

Material type:

Text

Publication details: New Delhi : Viva Books , 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KOM [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KOM [ Shelf 71 ].

Place hold Save to lists Add to cart (remove)

1
2
3
Next
Last

Not finding what you're looking for?

Make a purchase suggestion

Refine your search

Availability

Authors

Item types

Series

Topics

Your search returned 47 results.

Public lists