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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextPublication details: New York : HarperBusiness, c1998.Edition: 1st edDescription: viii, 182 p. : ill. ; 22 cmISBN:
  • 1861976054
Other title:
  • Twenty-two immutable laws of branding
Subject(s): DDC classification:
  • 658.827 RIE [ Shelf 69 ]
LOC classification:
  • 658.827 RIE
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.827 RIE [ Shelf 69 ] (Browse shelf(Opens below)) 1 Available 0009622
Book Indian Institute Of Management, Shillong 658.827 RIE [ Shelf 69 ] (Browse shelf(Opens below)) 2 Available 0009643
Reference Indian Institute Of Management, Shillong 658.827 RIE [ Shelf 69 ] (Browse shelf(Opens below)) 0 Not for loan 0007148

Includes index.

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