Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

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TextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003.Edition: 3rd edDescription: xvii, 467 p. : ill. ; 24 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.827 CHE [ Shelf 69 ] (Browse shelf(Opens below))				0	Not for loan			0005315
	Book	Indian Institute Of Management, Shillong				658.827 CHE [ Shelf 69 ] (Browse shelf(Opens below))				1	Available			0005316

Includes bibliographical references and index.

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