Marketing and branding : the Indian scenario / S. Ramesh Kumar.

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TextPublication details: New Delhi : Dorling Kindersley (India), 2007.Description: xiv, 482 p. : ill. (some col.) ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.827 KUM [ Shelf 69 ] (Browse shelf(Opens below))				0	Not for loan			0002799
	Book	Indian Institute Of Management, Shillong				658.827 KUM [ Shelf 69 ] (Browse shelf(Opens below))				1	Available			0002800

Includes bibliographical references (p. [465]-479) and index.

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