Principles of advertising & IMC / Tom Duncan.

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TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, 2006.Edition: 2nd edDescription: xxvii, 733 p. : col. ill. ; 29 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Indian Institute Of Management, Shillong				658.827 DUN [ Shelf 72 ] (Browse shelf(Opens below))				0	Available			0005172
	Book	Indian Institute Of Management, Shillong				658.827 DUN [ Shelf 72 ] (Browse shelf(Opens below))				1	Available			0005173

Revision of: IMC / Tom Duncan. 1st ed. 2002.

Includes bibliographical references and index.

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