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Beyond branding / edited by Nicholas Ind.

Contributor(s): Material type: TextPublication details: London, UK ; Sterling, VA : Kogan Page, 2003.Description: xviii, 236 p. : ill. ; 24 cmISBN:
  • 0749442123
Subject(s): DDC classification:
  • 658.827 IND [ Shelf 69 ]
LOC classification:
  • 658.827 IND
Contents:
A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.827 IND [ Shelf 69 ] (Browse shelf(Opens below)) 0 Not for loan 0007642
Book Indian Institute Of Management, Shillong 658.827 IND [ Shelf 69 ] (Browse shelf(Opens below)) 1 Available 0007643

Includes bibliographical references and index.

A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan.

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