Your search returned 36 results.

Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. by

Wheeler, Alina

Edition: 2nd ed.

Material type:

Text

Publication details: Hoboken, N.J. : John Wiley, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 WHE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 WHE [ Shelf 69 ].

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Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. by

Nadeau, Raymond

Material type:

Text

Publication details: New York : McGraw-Hill, c2007

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 NAD [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 NAD [ Shelf 69 ].

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Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel. by

Series: Advertising and consumer psychology

Material type:

Text

Publication details: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993

Other title:

Brand equity and advertising

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 AAK [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 AAK [ Shelf 69 ].

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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by

Edition: 3rd ed.

Material type:

Text

Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 CHE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 CHE [ Shelf 69 ].

Brand new justice : how branding places and products can help the developing world / Simon Anholt. by

Anholt, Simon

Material type:

Text

Publication details: Boston, MA : Butterworth-Heinemann, 2005

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 ANH [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 ANH [ Shelf 69 ].

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Advalue : twenty ways advertising works for business / edited by Leslie Butterfield. by

Material type:

Text

Publication details: Boston, MA : Butterworth-Heinemann, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 659.1 BUT [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BUT [ Shelf 72 ].

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The new strategic brand management : creating and sustaining brand equity long term / Jean-No�el Kapferer. by

Material type:

Text

Publication details: London ; Sterling, VA. : Kogan Page, 2004

Online resources:

Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8343 KAP [ Shelf 78].

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24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor. by

Kapoor, Jagdeep, 1960-

Material type:

Text

Publication details: Thousand Oaks, CA : Response Books, 2001

Other title:

Twenty-four brand mantras

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KAP [ Shelf 80].

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18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor. by

Kapoor, Jagdeep, 1960-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2003

Other title:

Eighteen brand astras

Online resources:

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KAP [ Shelf 80].

10.

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Harvard business review on brand management. Series: The Harvard business review paperback series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c1999

Other title:

Brand management

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 HAR [ Shelf 8 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 HAR [ Shelf 8 ].

11.

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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.111 KEL [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.111 KEL [ Shelf 72 ].

12.

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Beyond branding / edited by Nicholas Ind. by

Ind, Nicholas

Material type:

Text

Publication details: London, UK ; Sterling, VA : Kogan Page, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 IND [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 IND [ Shelf 69 ].

13.

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Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. by

Haig, Matt

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 HAI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 HAI [ Shelf 69 ].

14.

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Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by

Series: The economist series

Material type:

Text

Publication details: Princeton, NJ : Bloomberg Press, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 CLI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 CLI [ Shelf 69 ].

15.

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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. by

Van Gelder, Sicco, 1964-

Material type:

Text

Publication details: Sterling, Va. : Kogan Page Limited, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 GEL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 GEL [ Shelf 69 ].

16.

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How to succeed at retail : Winning Case Studies and Strategies for Retailers and Brands / Keith Lincoln and Lars Thomassen. by

Material type:

Text

Publication details: Philadelphia : Kogan Page Limited, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 LIN [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 LIN [ Shelf 71 ].

17.

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Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind. by

Ind, Nicholas

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

18.

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Media monoliths : how great media brands thrive and survive / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.4730223 TUN [ Shelf 27 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.4730223 TUN [ Shelf 27 ].

19.

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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. by

Edition: 1st ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LIN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LIN [ Shelf 69 ].

20.

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by

Wreden, Nick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, c2005

Other title:

Profit brand

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 WRE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 WRE [ Shelf 69 ].

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