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How to succeed at retail : Winning Case Studies and Strategies for Retailers and Brands / Keith Lincoln and Lars Thomassen.

By: Contributor(s): Material type: TextPublication details: Philadelphia : Kogan Page Limited, c2009.Description: xii, 207 p. : ill. ; cmISBN:
  • 9780749453008
Subject(s): DDC classification:
  • 658.87 LIN [ Shelf 71 ]
LOC classification:
  • 658.87 LIN
Contents:
REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.87 LIN [ Shelf 71 ] (Browse shelf(Opens below)) 1 Available 0007767
Reference Indian Institute Of Management, Shillong 658.87 LIN [ Shelf 71 ] (Browse shelf(Opens below)) 0 Not for loan 0007766

Includes index.

REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!

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