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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.
Material type:
TextPublication details: Sterling, Va. : Kogan Page Limited, 2005.Description: xii, 260 p. : ill. ; 24 cmISBN: - 9780749442132
- 658.827 GEL [ Shelf 69 ]
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Reference
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Indian Institute Of Management, Shillong | 658.827 GEL [ Shelf 69 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0007731 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.827 GEL [ Shelf 69 ] (Browse shelf(Opens below)) | 1 | Available | 0007732 |
Includes bibliographical references (p. [251]-256) and index.
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