The new strategic brand management : creating and sustaining brand equity long term / Jean-No�el Kapferer.

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TextPublication details: London ; Sterling, VA. : Kogan Page, 2004.Description: xiv, 497 p. ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.8343 KAP [ Shelf 78] (Browse shelf(Opens below))					Not for loan			0004079

Rev. ed. of: Strategic brand management. 1994?

Includes bibliographical references (p. [471]-483) and index.

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