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Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by

Sheth, Jagdish N
Parvatiyar, Atul
Shainesh, G

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 SHE [ Shelf 69 ], ...

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Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks. by

Finnegan, David
Willcocks, Leslie

Series: John Wiley series in information systems

Material type:

Text

Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2007

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.812 FIN [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 FIN [ Shelf 69 ].

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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor. by

Freeland, John G

Material type:

Text

Publication details: New York, N.Y. : McGraw-Hill, c2003

Other title:

CRM handbook

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 FRE [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 FRE [ Shelf 15 ].

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Customer relationship management : a strategic perspective / G. Shainesh. Jagdish N. Sheth. by

Shainesh, G
Sheth, Jagdish N

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 SHA [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 69 ].

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Harvard business review on customer relationship management. by

Harvard Business School. Press

Series: A Harvard business review paperback | Harvard business review paperback series

Material type:

Text

Publication details: Boston : Harvard Business School Press, c2001

Other title:

Customer relationship management

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 HAR [ Shelf 8 ].

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Managing customers profitably / Lynette Ryals. by

Ryals, Lynette

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 RYA [ Shelf 80].

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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by

Stone, Merlin, 1948-
Bond, Alison
Foss, Bryan

Series: Market research in practice | Market research in practice series

Material type:

Text

Publication details: London ; Sterling, Va. Kogan Page, c2004.

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 STO [ Shelf 80].

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Managing customer value : one stage at a time / by Dilip Soman & Sara N-Marandi. by

Soman, Dilip
N-Marandi, Sara

Material type:

Text

Publication details: Singapore ; Hackensack, NJ : World Scientific Pub., c2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 SOM [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SOM [ Shelf 69 ].

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Customer relationship management : how to turn a good business into a great one! / Graham Roberts-Phelps. by

Roberts-Phelps, Graham

Material type:

Text

Publication details: New Delhi : Viva, 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 ROB [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 ROB [ Shelf 69 ].

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Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell. by

Newell, Frederick, 1926-

Edition: 1st ed.

Material type:

Text

Publication details: Princeton, N.J. : Bloomberg Press, c2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 NEW [Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 NEW [Shelf 69 ].

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Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. by

Kumar, V, 1957-
Reinartz, Werner J

Material type:

Text

Publication details: Hoboken, N.J. : Wiley, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 KUM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 KUM [ Shelf 69 ].

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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by

Tybout, Alice M
Calkins, Tim

Material type:

Text

Publication details: Hoboken, N.J. : Wiley, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 TYB [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 TYB [ Shelf 69 ].

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Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar. by

Kumar, V, 1957-

Material type:

Text

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008

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What customers really want : how to bridge the gap between what your organization offers and what your clients crave / Scott McKain. by

Mckain, Scott

Material type:

Text

Publication details: Nashville : Thomas Nelson Publishers, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 MCK [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MCK [ Shelf 69 ].

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15.

Standardizing the sales process with CRM software, Analysis of the Feasibility and Sources of Capital for 'Potters Together project' and assisting the marketing team for developing the marketing plan for expansion of a start-up enterprise, Daily Dump / Rahul Laxman Barwe by

Barwe, Rahul Laxman (2011PGP091)

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.81873.

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16.

Analysis of the Feasibility and Sources of Capital for 'Potters Together Project' and assisting the marketing team for developing the marketing plan for expansion of a start-up enterprise, Daily Dump / P.R. Chaitanya Siddharta by

Siddharta P.R. Chaitanya ( 2011PGP086)

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.81873.

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The 4A's of Marketing : Creating Value for Customers, companies and Society ,/ by Jagdish N. Sheth & Rajendra S. Sisoda by

Sheth, Jagdish .N

Material type:

Text

Publication details: New York : Routledge

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SHE [Shelf 10].

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Customer relationship management / Ed Peelen. by

Peelen, Ed

Material type:

Text

Publication details: Harlow, England ; New York : FT Prentice Hall, c2022

Availability: Items available for loan: Indian Institute Of Management, Shillong (14)Call number: 658.812 PEE, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 PEE.

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