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The 4A's of Marketing : Creating Value for Customers, companies and Society ,/ by Jagdish N. Sheth & Rajendra S. Sisoda
Material type:
TextPublication details: New York : RoutledgeDescription: xiii,209p.: ill; 18 cmISBN: - 9780415898355
- 658.8 SHE [Shelf 10]
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Reference
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Indian Institute Of Management, Shillong | 658.8 SHE [Shelf 10] (Browse shelf(Opens below)) | Not for loan | 0012294 |
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