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Brand positioning : strategies for competitive advantage / Subroto Sengupta. by
Edition: 2nd ed.
Material type:  Text
Publication details: New Delhi : Tata McGraw-Hill, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 SEN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 SEN [ Shelf 69 ].
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Buiding brand value : five stpes to building powerful brands / M. G. Parameswaran. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 PAR [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 PAR [ Shelf 69 ].
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Advalue : twenty ways advertising works for business / edited by Leslie Butterfield. by
Material type: Text
Publication details: Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 659.1 BUT [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BUT [ Shelf 72 ].
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Brand management : text and cases / U. C. Mathur. by
Material type: Text
Publication details: Delhi : Macmillan, 2006
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 MAT [ Shelf ].
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Harvard business review on brand management. Series: The Harvard business review paperback series
Material type: Text
Publication details: Boston, Mass. : Harvard Business School Press, c1999
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 HAR [ Shelf 8 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 HAR [ Shelf 8 ].
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Beyond branding / edited by Nicholas Ind. by
Material type: Text
Publication details: London, UK ; Sterling, VA : Kogan Page, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 IND [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 IND [ Shelf 69 ].
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Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. by
Material type: Text
Publication details: London ; Sterling, Va. : Kogan Page, c2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 HAI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 HAI [ Shelf 69 ].
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