Brand management : text and cases / U. C. Mathur.

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TextPublication details: Delhi : Macmillan, 2006.Description: 173 p. ; 21 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.827 MAT [ Shelf ] (Browse shelf(Opens below))					Not for loan			0005622

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