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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome (Edmund Jerome)

Series: McGraw-Hill/Irwin series in marketing

Edition: 15th ed.

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill, 2007

Online resources:

Download File

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PER [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PER [ Shelf 67 ].

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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. by

Lal, Rajiv
Quelch, John A
Rangan, V. Kasturi

Series: McGraw-Hill/Irwin series in marketing

Material type:

Text

Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2005

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (10)Call number: 658.8 LAL [ Shelf 66], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 LAL [ Shelf 66].

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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by

Johansson, Johny K

Series: McGraw-Hill/Irwin series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2006

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 JOH [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 JOH [ Shelf 68 ].

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Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall. by

Johnston, Mark W
Churchill, Gilbert A
Ford, Neil M
Walker, Orville C
Marshall, Greg W

Series: Mcgraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2009

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8102 JOH [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8102 JOH [ Shelf 69 ].

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Management of a sales force / Rosann L. Spiro. by

Spiro, Rosann L
Stanton, William J
Rich, Gregory A

Series: McGraw-Hill/Irwin series in marketing

Edition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2003

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8102 SPI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8102 SPI [ Shelf 69 ].

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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by

Hair, Joseph F
Bush, Robert P
Ortinau, David J

Series: McGraw-Hill/Irwin series in marketing

Edition: 3rd ed.

Material type:

Text

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 HAI [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 HAI [ Shelf 70 ].

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by

Peter, J. Paul
Olson, Jerry C. (Jerry Corrie), 1944-

Series: McGraw-Hill/Irwin series in marketing

Edition: 7th ed.

Material type:

Text

Publication details: New Delhi: Tata McGraw-Hill, c2005

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8342 PET [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 PET [ Shelf 70 ].

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Hawkins, Del I

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text

Publication details: Boston, MA : McGraw-Hill/Irwin, 2003

Online resources:

Download File

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 HAW [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 HAW [ Shelf 70 ].

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Principles of advertising & IMC / Tom Duncan. by

Duncan, Tom (Thomas R.)
Duncan, Tom (Thomas R.). IMC

Series: The McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text

Publication details: Chicago, IL : McGraw-Hill/Irwin, 2006

Other title:

Principles of advertising and IMC

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.827 DUN [ Shelf 72 ], ...

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: McGraw-Hill/Irwin series in marketing

Edition: 6th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 BEL [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BEL [ Shelf 71 ].

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11.

Contemporary advertising / William F. Arens. by

Arens, William F

Series: McGraw-Hill/Irwin series in marketing

Edition: 11th ed.

Material type:

Text

Publication details: Boston, Mass. : McGraw-Hill, c2008

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 ARE [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 ARE [ Shelf 72 ].

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12.

Product management / Donald R. Lehmann, Russell S. Winer. by

Lehmann, Donald R
Winer, Russell S

Series: McGraw-Hill/Irwin series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, 2005

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.5 LEH [ Shelf 63 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 LEH [ Shelf 63 ].

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13.

Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by

Rayport, Jeffrey F
Jaworski, Bernard J

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004

Online resources:

Click here to access online
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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 381.142 RAY [ Shelf 77].

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14.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: McGraw-Hill/Irwin series in marketing

Edition: 7th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BEL [ Shelf 80].

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