Contemporary advertising / William F. Arens.

By: Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2008.Edition: 11th edDescription: 712 p. : col. ill. ; 28 cmISBN:
  • 0073529912
  • 0073529915
Subject(s): DDC classification:
  • 659.1 ARE [ Shelf 72 ]
LOC classification:
  • 659.1 ARE
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 659.1 ARE [ Shelf 72 ] (Browse shelf(Opens below)) 0 Not for loan 0000819
Book Indian Institute Of Management, Shillong 659.1 ARE [ Shelf 72 ] (Browse shelf(Opens below)) 1 Available 0000820

Includes indexes.

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