Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				659.1 BEL [ Shelf 71 ] (Browse shelf(Opens below))				0	Not for loan			0005209
	Book	Indian Institute Of Management, Shillong				659.1 BEL [ Shelf 71 ] (Browse shelf(Opens below))				1	Available			0005210

Includes bibliographical references (p. EN1-EN25) and index.

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