Product management / Donald R. Lehmann, Russell S. Winer.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, 2005.Edition: 4th edDescription: xvi, 494 p. : ill. ; 24 cmISBN:
  • 0070603486
  • 0070603480
Subject(s): DDC classification:
  • 658.5 LEH [ Shelf 63 ]
LOC classification:
  • 658.5 LEH
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.5 LEH [ Shelf 63 ] (Browse shelf(Opens below)) 0 Not for loan 0005145
Book Indian Institute Of Management, Shillong 658.5 LEH [ Shelf 63 ] (Browse shelf(Opens below)) 1 Available 0005146

Includes bibliographical references and indexes.

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