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61.
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Industrial marketing / Krishna K. Havaldar. by
Edition: 2nd ed.
Material type:  Text
Publication details: New Delhi : McGraw-Hill, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 HAV [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 HAV [ Shelf 68 ].
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62.
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63.
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Marketing in India : cases and readings / S. Neelamegham. by
Edition: 3rd. rev. ed.
Material type: Text
Publication details: New Delhi : Vikas Pub. House : Distributors, UBS Publishers' Distributors, 2000
Availability: Items available for loan: Indian Institute Of Management, Shillong (9)Call number: 658.80954 NEE [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80954 NEE [ Shelf 68 ].
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64.
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65.
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66.
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67.
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68.
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Services marketing : the Indian context / R. Srinivasan. by
Material type: Text
Publication details: New Delhi : Prentice-Hall, 2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.80954 SRI [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80954 SRI [ Shelf 68 ].
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69.
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Leading through relationship marketing / Richard Batterley. by
Material type: Text
Publication details: New Delhi: Tata McGraw-Hill, 2004
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 BAT [ Shelf 69 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).
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70.
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Relationship marketing : text and cases / S. Shajahan. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (7)Call number: 658.812 SHA [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 69 ].
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71.
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Marketing and branding : the Indian scenario / S. Ramesh Kumar. by
Material type: Text
Publication details: New Delhi : Dorling Kindersley (India), 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KUM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KUM [ Shelf 69 ].
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72.
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Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type: Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 BUR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 BUR [ Shelf 70 ].
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73.
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Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by
Material type: Text
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 SCH [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 SCH [ Shelf 70 ].
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74.
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75.
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Marketing research / David J. Luck, Ronald S. Rubin. by
Edition: 7th ed.
Material type: Text
Publication details: Englewood Cliffs, NJ : Prentice-Hall, c1987
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 LUC [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 LUC [ Shelf 70 ].
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76.
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Marketing research for managers / Sunny Crouch, Matthew Housden. by
Edition: 3rd ed.
Material type: Text
Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 CRO [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 CRO [ Shelf 70 ].
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77.
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78.
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Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 7th ed.
Material type: Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 AAK [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 AAK [ Shelf 70 ].
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79.
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Essentials of marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text
Publication details: Mason, Ohio : Thomson/South-Western, c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 ZIK [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 ZIK [ Shelf 70 ].
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80.
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