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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextPublication details: New York : Wiley, c2001.Edition: 7th edDescription: xvi, 751 p. : ill. ; 27 cmISBN:
  • 0471363405 (cloth : alk. paper)
  • 812650806X
Subject(s): DDC classification:
  • 658.83 AAK [ Shelf 70 ]
LOC classification:
  • 658.83 AAK
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.83 AAK [ Shelf 70 ] (Browse shelf(Opens below)) 1 Available 0001741
Reference Indian Institute Of Management, Shillong 658.83 AAK [ Shelf 70 ] (Browse shelf(Opens below)) 0 Not for loan 0001740

Includes bibliographical references and index.

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