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41.

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Marketing power plays : how the world's most ingenious marketers reach the top of their game / Tata Mcgraw-Hill Publishing Company Limited. by

Tata Mcgraw-Hill Publishing Company Limited

Series: BusinessWeek | BusinessWeek books

Material type:

Text

Publication details: New York ; London : McGraw-Hill, 2007

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 BUS [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BUS [ Shelf 67 ].

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42.

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Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management / edited by William J. Glynn and James G. Barnes. by

Glynn, William J
Barnes, James G

Material type:

Text

Publication details: Chichester ; New York : Wiley, c1995

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GLY [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GLY [ Shelf 67 ].

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43.

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Strategic marketing management : a means-end approach / Mark E. Parry. by

Parry, Mark E. (Mark Edward), 1957-

Series: McGraw-Hill executive MBA series

Material type:

Text

Publication details: New York : McGraw-Hill, c2002

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PAR [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PAR [ Shelf 67 ].

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44.

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Markets and governments / edited by Kaushik Basu, Pulin B. Nayak, Ranjan Ray. by

Basu, Kaushik
Nayak, Pulin
Ray, Ranjan, 1949-

Material type:

Text

Publication details: New Delhi ; New York : Oxford University Press, 2003

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (6)Call number: 658.804 BAS [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 BAS [ Shelf 68 ].

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45.

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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. by

Bowersox, Donald J
Cooper, M. Bixby

Series: McGraw-Hill series in marketing

Material type:

Text

Publication details: New York : McGraw-Hill, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 BOW [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 BOW [ Shelf 67 ].

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46.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by

West, Douglas C
Ford, John B. (John Battice), 1949-
Ibrahim, Essam

Material type:

Text

Publication details: Oxford ; New York : Oxford University Press, 2006

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 WES [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 WES [ Shelf 67 ].

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47.

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The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by

Rein, Irving J
Kotler, Philip
Shields, Ben

Material type:

Text

Publication details: New York : McGraw-Hill, c2006

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 796.0698 REI [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 796.0698 REI [ Shelf 68 ].

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48.

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Selling and sales management / David Jobber and Geoff Lancaster. by

Jobber, David, 1947-
Lancaster, Geoffrey, 1938-. Sales technique and management

Edition: 7th ed.

Material type:

Text

Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.81 JOB [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 JOB [ Shelf 69 ].

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49.

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Sun Tzu strategies for selling : how to use The art of war to build lifelong customer relationships / Gerald A. Michaelson with Steven M. Michaelson ; [translations from the Chinese by Pan Jiabin and Liu Ruxian]. by

Michaelson, Gerald A
Michaelson, Steven

Material type:

Text

Publication details: New York : McGraw-Hill, c2004

Other title:

Strategies for selling

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.81 MIC [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 MIC [ Shelf 69 ].

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50.

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Selling results! : the innovative system for maximizing sales by helping your customers achieve their business goals / Bill Stinnett. by

Stinnett, Bill

Material type:

Text

Publication details: New York : McGraw-Hill, c2007

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.81 STI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 STI [ Shelf 69 ].

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51.

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Value-added selling : how to sell more profitably, confidently, and professionally by competing on value, not price / Tom Reilly. by

Reilly, Tom
Reilly, Thomas P. Value-added selling techniques

Material type:

Text

Publication details: New York : McGraw-Hill, c2003

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.81 REI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 REI [ Shelf 69 ].

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52.

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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor. by

Freeland, John G

Material type:

Text

Publication details: New York, N.Y. : McGraw-Hill, c2003

Other title:

CRM handbook

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 FRE [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 FRE [ Shelf 15 ].

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53.

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Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. by

Nadeau, Raymond

Material type:

Text

Publication details: New York : McGraw-Hill, c2007

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 NAD [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 NAD [ Shelf 69 ].

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54.

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Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by

Schmidt, Marcus, 1959-
Hollensen, Svend

Material type:

Text

Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 SCH [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 SCH [ Shelf 70 ].

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55.

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Marketing research / David A. Aaker, V. Kumar, George S. Day. by

Aaker, David A
Kumar, V, 1957-
Day, George S

Edition: 7th ed.

Material type:

Text

Publication details: New York : Wiley, c2001

Online resources:

Click here to access online
Table of Contents

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 AAK [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 AAK [ Shelf 70 ].

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56.

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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen. by

Cohen, Marshal

Material type:

Text

Publication details: New York : McGraw-Hill, c2006

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 COH [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 COH [ Shelf 70 ].

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57.

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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett. by

Stinnett, Bill

Material type:

Text

Publication details: New York : McGraw-Hill, c2005

Online resources:

Click here to access online
Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 STI [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 STI [ Shelf 70 ].

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58.

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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by

Loudon, David L
Bitta, Della
Albert J

Series: McGraw-Hill series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: New York : McGraw-Hill, c1993

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 LOU [ Shelf 70 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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59.

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The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. by

Schultz, Majken
Hatch, Mary Jo
Holten Larsen, Mogens

Material type:

Text

Publication details: Oxford ; New York : Oxford University Press, 2000

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.1 SCH [ Shelf 43 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.1 SCH [ Shelf 43 ].

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60.

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Against the tide : the philosophical foundations of modern management / S.K. Chakraborty. by

Chakraborty, S. K

Material type:

Text

Publication details: New Delhi ; New York : Oxford University Press, 2003

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.001 CHA [ Shelf 41 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.001 CHA [ Shelf 41 ].

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