The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.
Material type:
TextPublication details: New York : McGraw-Hill, c2006.Description: xiv, 345 p. ; 24 cmISBN: - 9780071454094
- 796.0698 REI [ Shelf 68 ]
- 796.0698 REI
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Reference
|
Indian Institute Of Management, Shillong | 796.0698 REI [ Shelf 68 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0002609 | |||||||||||||
Book
|
Indian Institute Of Management, Shillong | 796.0698 REI [ Shelf 68 ] (Browse shelf(Opens below)) | 1 | Available | 0002610 |
Includes bibliographical references (p. 307-327) and index.
Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection.
There are no comments on this title.