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International marketing / Philip R. Cateora, John L. Graham. by
Edition: 13th ed.
Material type:  Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 CAT [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 CAT [ Shelf 68 ].
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25.
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Services marketing : text and cases / Rajendra Nargundkar. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 NAR [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 NAR [ Shelf 67 ].
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26.
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International marketing : text and cases / Justin Paul and Ramneek Kapoor. by
Material type: Text
Publication details: New Delhi : McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 PAU [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 PAU [ Shelf 68 ].
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27.
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Industrial marketing / Krishna K. Havaldar. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi : McGraw-Hill, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 HAV [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 HAV [ Shelf 68 ].
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Management of a sales force / Rosann L. Spiro. by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.
Material type: Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8102 SPI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8102 SPI [ Shelf 69 ].
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The Nuts and bolts of CRM (Customer Relationship Management) / Dhruv Nath. by
Material type: Text
Publication details: Delhi : Tata McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 NAT [Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 NAT [Shelf 69 ].
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38.
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Leading through relationship marketing / Richard Batterley. by
Material type: Text
Publication details: New Delhi: Tata McGraw-Hill, 2004
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 BAT [ Shelf 69 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).
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Relationship marketing : text and cases / S. Shajahan. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (7)Call number: 658.812 SHA [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 69 ].
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