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Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson. by

Gummesson, Evert, 1936-

Edition: 2nd ed.

Material type:

Text

Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2002

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GUM [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GUM [ Shelf 67 ].

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Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by

Sheth, Jagdish N
Parvatiyar, Atul
Shainesh, G

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 SHE [ Shelf 69 ], ...

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Customer relationship management : a strategic perspective / G. Shainesh. Jagdish N. Sheth. by

Shainesh, G
Sheth, Jagdish N

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 SHA [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 69 ].

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The eight competencies of relationship selling : how to reach the top 1% in just 15 extra minutes a day / Jim Cathcart. by

Cathcart, Jim

Material type:

Text

Publication details: Washington, DC : Leading Authorities Press, 2002

Other title:

Relationship selling

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.85 CAT [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.85 CAT [ Shelf 70 ].

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Customer value investment : formula for sustained business success / Gautam Mahajan. by

Mahajan, Gautam, 1946-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MAH [ Shelf 80].

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Handbook of relationship marketing / edited by Jagdish N. Sheth, Atul Parvatiyar. by

Sheth, Jagdish N
Parvatiyar, Atul

Material type:

Text

Publication details: Thousand Oaks : SAGE Publications, c2000

Other title:

Relationship marketing.

Online resources:

Click here to access online
Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SHE [ Shelf 5 ].

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Break through the noise : 9 tools to propel your marketing message / Elisa Southard. by

Southard, Elisa

Material type:

Text

Publication details: Walnut Creek, CA : MarketSkills, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 SOU [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SOU [ Shelf 66 ].

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Customer relationship management : how to turn a good business into a great one! / Graham Roberts-Phelps. by

Roberts-Phelps, Graham

Material type:

Text

Publication details: New Delhi : Viva, 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 ROB [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 ROB [ Shelf 69 ].

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by

Wreden, Nick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, c2005

Other title:

Profit brand

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 WRE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 WRE [ Shelf 69 ].

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Relationship selling / Mark W. Johnston, Greg W. Marshall. by

Johnston, Mark W
Marshall, Greg W

Edition: 3rd ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.85 JOH [ Shelf ].

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11.

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Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. by

Gilmore, James H, 1959-
Pine, B. Joseph

Series: A Harvard business review book | Harvard business review book series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 GIL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 GIL [ Shelf 69 ].

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12.

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What customers really want : how to bridge the gap between what your organization offers and what your clients crave / Scott McKain. by

Mckain, Scott

Material type:

Text

Publication details: Nashville : Thomas Nelson Publishers, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 MCK [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MCK [ Shelf 69 ].

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13.

Designing Business Requirements and optimizing CRM solutions for Dealer Management Systems at PricewaterhouseCoopers (PwC) / Abhishek Nanda by

Nanda, Abhishek (2012PGP002)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 NAN.

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14.

Business Development involving Consumer Engagement and Catchment Analysis with Strategies for Service Gaps Identification / Prateek Gaurav by

Gaurav, Prateek (2012PGP080)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GAU.

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15.

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Analytics and dynamic customer strategy : big profits from big data / John F. Tanner, Jr. by

Tanner, John F

Material type:

Text

Hoboken, New Jersey : Wiley, [2014]

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 TAN [Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 TAN [Shelf 70 ].

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16.

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The 4A's of Marketing : Creating Value for Customers, companies and Society ,/ by Jagdish N. Sheth & Rajendra S. Sisoda by

Sheth, Jagdish .N

Material type:

Text

Publication details: New York : Routledge

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SHE [Shelf 10].

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