Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson.

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TextPublication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2002.Edition: 2nd edDescription: 350 p. ; 24 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Indian Institute Of Management, Shillong				658.8 GUM [ Shelf 67 ] (Browse shelf(Opens below))				1	Available			0005322
	Reference	Indian Institute Of Management, Shillong				658.8 GUM [ Shelf 67 ] (Browse shelf(Opens below))				0	Not for loan			0005321

Includes bibliographical references and index.

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