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Advertising & marketing in rural India : language, culture, and communication / Tej K. Bhatia. by
Edition: 2nd ed.
Material type:  Text
Publication details: New Delhi : Macmillan India, 2007
Other title: - Advertising and marketing in rural India
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 BHA [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 BHA [ Shelf 68 ].
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Desi dream merchants / A. G. Krishnamurthy. by
Material type: Text
Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 KRI [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 KRI [ Shelf 3 ].
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Indian advertising : 1780 to 1950 A.D. / Arun Chaudhuri. by
Material type: Text
Publication details: New Delhi ; New York : Tata Mc-Graw Hill Pub. Co., 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.10954 CHA [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.10954 CHA [ Shelf 72 ].
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Advalue : twenty ways advertising works for business / edited by Leslie Butterfield. by
Material type: Text
Publication details: Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 659.1 BUT [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BUT [ Shelf 72 ].
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 BAT [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BAT [ Shelf 72 ].
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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by
Edition: 16th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 LAN [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 LAN [ Shelf 72 ].
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Advertising : principles and practice / William Wells, Sandra Moriarty, John Burnett. by
Edition: 7th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Other title: - Advertising : principles and practice
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 WEL [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 WEL [ Shelf 72 ].
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007
Other title: - Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Indian Institute Of Management, Shillong (5)Call number: 659.1 CLO [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 CLO [ Shelf 72 ].
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Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text
Publication details: Boston, Mass. : McGraw-Hill, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 ARE [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 ARE [ Shelf 72 ].
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The Practice of advertising / edited by Adrian R. Mackay. by
Edition: 5th ed.
Material type: Text
Publication details: Oxford : Butterworth-Heinemann, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 MAC [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 MAC [ Shelf 72 ].
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Advertising and promotion : an IMC approach / Terence A. Ship. by
Material type: Text
Publication details: Delhi : South-western, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 SHI [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 SHI [ Shelf 72 ].
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Advertising management : Concepts and cases / Mahendra Mohan. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill,
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 MOH [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 MOH [ Shelf 72 ].
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