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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
Material type:
TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2004.Description: 203 p. : ill. ; 24 cmISBN: - 0761922520 (cloth)
- 0761922539 (paper)
- 8178293706
- 659.1 TEL [ Shelf 72 ]
- 659.1 TEL
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book
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Indian Institute Of Management, Shillong | 659.1 TEL [ Shelf 72 ] (Browse shelf(Opens below)) | 2 | Available | 0004943 | |||||||||||||
Reference
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Indian Institute Of Management, Shillong | 659.1 TEL [ Shelf 72 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0001981 | |||||||||||||
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Book
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Indian Institute Of Management, Shillong | 659.1 TEL [ Shelf 72 ] (Browse shelf(Opens below)) | 1 | Available | 0001982 |
Includes bibliographical references and index.
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