Advertising and promotion : an IMC approach / Terence A. Ship.

By: Material type: TextPublication details: Delhi : South-western, 2007.Description: 650 p. ; 26 cmISBN:
  • 8131504406
Subject(s): DDC classification:
  • 659.1 SHI [ Shelf 72 ]
LOC classification:
  • 659.1 SHI
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 659.1 SHI [ Shelf 72 ] (Browse shelf(Opens below)) 0 Not for loan 0006422
Book Indian Institute Of Management, Shillong 659.1 SHI [ Shelf 72 ] (Browse shelf(Opens below)) 1 Available 0006423

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