Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

By:

Contributor(s):

Material type:

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				659.1 BAT [ Shelf 72 ] (Browse shelf(Opens below))				0	Not for loan			0001912
	Book	Indian Institute Of Management, Shillong				659.1 BAT [ Shelf 72 ] (Browse shelf(Opens below))				1	Available			0001913

Aaker's name appears first on 4th ed.

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.