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21.

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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by

Kotler, Philip
Bowen, John (John T.), 1948-
Makens, James C

Edition: 3rd ed.

Material type:

Text

Publication details: Upper Saddle River, NJ : Pearson Educationl, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.804 KOT [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KOT [ Shelf 68 ].

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22.

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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by

Walker, Orville C
Mullins, John W. (John Walker)

Edition: 6th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2008

Online resources:

Click here to access online
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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 WAL [ Shelf 67 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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23.

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The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by

Hiebing, Roman G
Cooper, Scott W

Edition: 3nd ed.

Material type:

Text

Publication details: New Delhi Ill. : Tata McGravHill, c2004

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.802 HIE [ Shelf 67 ], ...

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24.

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401 killer marketing tactics to increase sales, maximise profits, and stomp your competition / Tom Feltenstein. by

Feltenstein, Tom

Material type:

Text

Publication details: New York : McGraw-Hill, 2005

Other title:

Four hundred and one killer marketing tactics to increase sales, maximise profits, and stomp your competition

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 FEL [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 FEL [ Shelf 67 ].

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25.

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Marketing power plays : how the world's most ingenious marketers reach the top of their game / Tata Mcgraw-Hill Publishing Company Limited. by

Tata Mcgraw-Hill Publishing Company Limited

Series: BusinessWeek | BusinessWeek books

Material type:

Text

Publication details: New York ; London : McGraw-Hill, 2007

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 BUS [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BUS [ Shelf 67 ].

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26.

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by

Lovelock, Christopher H
Wirtz, Jochen

Edition: 5th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 LOV [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 LOV [ Shelf 67 ].

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27.

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Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management / edited by William J. Glynn and James G. Barnes. by

Glynn, William J
Barnes, James G

Material type:

Text

Publication details: Chichester ; New York : Wiley, c1995

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GLY [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GLY [ Shelf 67 ].

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28.

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A framework for marketing management / Philip Kotler and Kevin Lane Keller. by

Kotler, Philip
Keller, Kevin Lane

Edition: 3rd ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Prentice Hall, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (10)Call number: 658.8 KOT [ Shelf 67 ], ...

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29.

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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. by

Anderson, James C, 1953-
Narus, James A

Edition: 2nd ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 AND [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 AND [ Shelf 66 ].

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30.

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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by

Hutt, Michael D
Speh, Thomas W

Edition: 9e [ed.].

Material type:

Text

Publication details: Mason, OH : Thomson South-Western, 2007

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 HUT [ Shelf 67 ], ...

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31.

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Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald. by

Meldrum, Mike
McDonald, Malcolm

Material type:

Text

Publication details: Amsterdam ; Boston : Elsevier, c2007

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 MEL [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 MEL [ Shelf 66 ].

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32.

Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. by

Mohr, Jakki J
Sengupta, Sanjit
Slater, Stanley F

Edition: 2nd ed.

Material type:

Text

Publication details: Upper Saddle River, N.J .: Pearson/Prentice Hall, c2006

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 MOH [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 MOH [ Shelf 66 ].

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33.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2006

Online resources:

Click here to access online
Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.8 ZEI [ Shelf 67 ], ...

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34.

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Winning the marketing war : a field manual for business leaders / Gerald A. Michaelson with contributions by Sun Tzu ... [et al.]. by

Michaelson, Gerald A

Material type:

Text

Publication details: Lanham, MD : [Cambridge, Mass.] : Madison Books ; Abt Books, c1987

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 MIC [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 MIC [ Shelf 66 ].

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35.

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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by

Dwyer, F. Robert
Tanner, John F

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2009

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 DWY [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 DWY [ Shelf 67 ].

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36.

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Strategic marketing management : a means-end approach / Mark E. Parry. by

Parry, Mark E. (Mark Edward), 1957-

Series: McGraw-Hill executive MBA series

Material type:

Text

Publication details: New York : McGraw-Hill, c2002

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PAR [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PAR [ Shelf 67 ].

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37.

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International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by

Onkvisit, Sak
Shaw, John J

Edition: 3rd ed.

Material type:

Text

Publication details: New Delhi : Prerson eduction, c1997

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.848 ONK [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.848 ONK [ Shelf 68 ].

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38.

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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by

Czinkota, Michael R
Ronkainen, Ilkka A

Edition: 8th ed.

Material type:

Text

Publication details: Mason, OH : Thomson/Southwestern, c2007

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 CZI [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 CZI [ Shelf 68 ].

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39.

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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. by

Bowersox, Donald J
Cooper, M. Bixby

Series: McGraw-Hill series in marketing

Material type:

Text

Publication details: New York : McGraw-Hill, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 BOW [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 BOW [ Shelf 67 ].

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40.

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler] by

Kumar, Nirmalya

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2004

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (11)Call number: 658.802 KUM [ Shelf 67 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 KUM [ Shelf 67 ].

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