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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 743 p. : ill., map ; 27 cmISBN: - 0072961945 (alk. paper)
- 658.8 ZEI [ Shelf 67 ]
- 658.8 ZEI
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Indian Institute Of Management, Shillong | 658.8 ZEI [ Shelf 67 ] (Browse shelf(Opens below)) | 3 | Available | 0009462 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.8 ZEI [ Shelf 67 ] (Browse shelf(Opens below)) | 2 | Available | 0009449 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.8 ZEI [ Shelf 67 ] (Browse shelf(Opens below)) | 0 | Available | 0005082 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.8 ZEI [ Shelf 67 ] (Browse shelf(Opens below)) | 1 | Available | 0005083 |
Includes bibliographical references and index.
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